I recently had the honor of being able to come up with some ideas for FedEx Ground. Without giving everything away at this point in time I will say this - Safety is one of FedEx Ground's major objectives and it will be a primary focus for 2007. I was recently asked to help develope ways to implement this important objective.
You will see a sample (left) of some of d.e.h.'s primary work on this campaign.
I'll keep you updated...
Drew Halverson
Visit FedEx at http://www.fedex.com
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An update - My concept of S.A.F.E.T.Y. won the entire Midwest! T-shirts, posters and banners were made. Updated images to posted at d.e.h. soon...
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